Privacy Policy

Grand Seiko Boutique offers online resources that provide product-related information and services, as well as corporate news, employment and other information related to our business.

The protection of personal data, as well as compliance with privacy and data protection laws and regulations, is important to our organisation and affiliates. We aim to ensure the privacy rights of our consumers, business contacts, and employees when we handle information about them.

This policy only applies to personal data collected through our websites operated by Grand Seiko or by third parties acting for and on our behalf as data processors and further processed for the purposes specified herein. This policy does not apply to personal data collected from offline resources and communications. This policy also does not apply to third-party online resources to which our websites may link, where we do not control the content or the privacy practices of such resources.

Should you have any questions about this policy or our data collection, use and disclosure practices, please contact us.

As referred to in this policy, references to “us,” “we,” “our,” and “Grand Seiko” generally means Grand Seiko Boutique (these can include affiliates of GRAND SEIKO depending on the contexts).

Collection of your personal data

We collect personal data online through our websites. Individuals may access many parts of our websites without providing any personal data. If you contact us, we may keep a record of that correspondence. If you choose to provide your personal data, such as your name, address, date of birth, telephone number or e-mail address, by entering into forms or data fields on our websites and corresponding with us, we will collect and use the personal data.

If you make a purchase from the website, we will collect your payment information, such as your bank details, in order to fulfil your order. Where we offer warranties, repairs or other services, we will collect and process details of the services you have requested and the watch you purchased, such as the purchase date, watch reference number, case number and serial number. If you contact us about a repair, we may collect and process data about the watch repair including the watch repair status and quotes.

If you choose to submit a review on the website, we may collect and process your name, e-mail, your review and the image of the watch you shared. 

When you visit our websites, we automatically collect information about your computer or other electronic devices which may include your Internet Protocol (IP) address, date and time of your request and information provided by tracking technologies, such as cookies.

The reason why we collect, use and share your personal data

We process your personal data to the extent permitted or required under applicable laws, for the following purposes:

  • to (i) sell Grand Seiko’s products and services to you, (ii) bill you for Grand Seiko’s products and services you have requested, (iii) deliver Grand Seiko’s products and services to you, (iv) implement online membership services and (v) perform GRAND SEIKO’s obligations under a contract to which you are a party (jointly “Performance Purposes”)
  • to (i) provide you with promotional information on Grand Seiko’s products and services, (ii) carry out promotional activities (including various sweepstakes and membership services) to you, (iii) send to you invitations to promotional events, (iv) invite you to participate in surveys and market research activities, and (v) analyse your interests to improve SEIKO’s products and services (jointly “Marketing Purposes”)
  • to respond to your inquiry (“Contact Purposes”)
  • to process and publish a product review you submit on our website (“Review Purposes”)
  • to comply with and enforce our rights and perform our obligations under applicable laws.

We process your personal data for Performance Purposes in order to perform our contractual obligations to you. It is also in our legitimate interests to process your personal data for Performance Purposes as it allows us to ensure the proper administration of our site and to improve the user experience within our site. Similarly, it is in our legitimate interests to process your personal data for Contact Purposes in order to respond to your inquiry.

Where we process your personal data for Marketing Purposes, we will ask for your consent. Where you choose to disclose your opinions and photos on our website, it is in our legitimate interests to process and publish this information. However, we may also ask for your consent to publish this data on our website. Finally, we may process your personal data to comply with and enforce our rights and perform our obligations under applicable laws.

You can also refuse to provide your personal data to us. However, if you do not provide your data, this can have an effect on your use of the website, or some features on our websites may not fully function.

Sharing of your personal data with third parties

Your personal data is intended for us but may be shared with third parties in certain circumstances:

Grand Seiko group affiliates: Grand Seiko may share your personal data among Grand Seiko group affiliates in order to administer Grand Seiko’s services and products, provide you with customer support, process payments, understand your preferences, send you information about products and services that may be of interest to you and conduct the other activities described in this policy.

Service providers: We use other companies, agents or contractors to perform services on our behalf or to assist us with the provision of the Grand Seiko services and products to you. We may share personal data with the following categories of service providers:

  • Grand Seiko’s distributors
  • infrastructure and IT service providers, including for e-mail archiving
  • marketing, advertising and communications agencies
  • credit reference agencies
  • accounting auditors and various advisers

In the course of providing such services, these service providers may have access to your personal data. However, we will only provide our service providers with personal data which is necessary for them to perform their services, and we require them not to use your information for any other purpose. We will use our best efforts to ensure that all our service providers keep your personal data secure.

Third parties permitted by law: In certain circumstances, we may be required to disclose or share your personal data in order to comply with legal or regulatory obligations (for example, we may be required to disclose personal data to the police, regulators, government agencies or to judicial or administrative authorities).

We may also disclose your personal data to:

  • regulators or other third parties for the purposes of monitoring and/or enforcing our compliance with any legal and regulatory obligations, including statutory or regulatory reporting or the detection or prevention of unlawful acts;
  • any third party in the context of actual or threatened legal proceedings, provided we can do so lawfully (for example, in response to a court order);

Third parties connected with business transfers: We may transfer your personal data to third parties in connection with a reorganisation, restructuring, merger or acquisition or transfer of assets, provided that the receiving party agrees to treat your personal data in a manner consistent with this policy.

We will not sell your personal data to third parties.

Please note our websites may, from time to time, contain links to and from the websites of our business contacts or affiliates. Please note that these websites have their own privacy policies and we have no control over how they may use your personal data. You should check the privacy policies of third party websites before you submit any personal data to them.

Protection of your personal data

We have implemented appropriate technical and organisational security measures to protect personal data in our possession from unauthorised access, disclosure, alteration or destruction. Such measures include administrative, technical and physical safeguards, for example, limiting access to personal data only to employees and authorised service providers who need to know such information for the purposes described in this policy.

Protection of the privacy of children

We do not provide services directly to children or proactively collect their personal information. However, we are sometimes given information about children while handling a complaint or conducting an investigation. The information in the relevant parts of this notice applies to children as well as adults.

Customers who are under 16 years of age have to inform and obtain their parents or guardians consent to the processing of their personal information, show this policy to their parents or guardians, provide their parents or guardians’ name and contact information to us, and have their parents’ consent to us processing their child’s personal information.

Your personal data retention period

Unless we are required or permitted by law to hold on to your data for a specific retention period we will hold your personal data only for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements, in particular:

      • contact data is retained for as long as you are an active user of our site and for two years after you delete your account;
      • financial data is retained for six years from the date of your last transaction with or through us; and
      • marketing data is retained unless and until you withdraw your consent.

We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Where possible, we aim to anonymise the information or remove unnecessary identifiers from records that we may need to keep for periods beyond the original retention period. Where we no longer need your personal data, we will dispose of it in a secure manner.

Contact information

See below for enquiries about this policy or our privacy practice.

If you choose to make an online enquiry, we will collect your personal information, including your email address, name, and address and use such information to respond to your enquiry. If you agree to the collection and use of your personal information, please read this policy, check the consent box in the “Online Enquiries” section below, and click on the button. You will then be able to send us an email that is filled out with our email address for enquiries.

Please note that, depending on the nature of your enquiry, we may disclose your personal information to our affiliated operating company that is responsible for the relevant products or advertising so that the company can reply to your enquiry.

Grand Seiko SA - Personal information enquiries

Telephone Enquiries: 010 285 0091
Available hours: 8:30 – 16:15 (except weekends and holidays);
Online Enquiries:

Consent *I agree to provide my personal information by agreeing to the Website Privacy Policy.